Anjali Sud, now CEO of Tubi, America’s most-watched free TV service, reflects on her unexpected rise to leadership, tracing back to her tenure at Vimeo where she began as head of marketing and rose to the CEO position at just 33 years old.
Initially hired to oversee marketing, Sud defied expectations by reshaping Vimeo’s strategy away from consumer video viewing to focus on video software for businesses. Despite not initially being a contender for the CEO role, her innovative approach and dedication to her vision caught the attention of Vimeo’s leadership during a critical phase of strategic reassessment.
Under Sud’s leadership, Vimeo achieved remarkable growth, turning a profit and expanding its user base globally. The company’s successful trajectory culminated in a $5 billion valuation and a public offering in 2021.
Reflecting on her career advice, Sud emphasizes the importance of aligning personal ambition with business success. She encourages young professionals to prioritize contributing to the business’s growth, a strategy she credits for accelerating her own career.
Transitioning to lead Tubi, Sud applies her entrepreneurial mindset to drive the streaming service’s expansion, recently launching in the U.K. with ambitious plans for further growth. Tubi, known for its ad-supported model offering free streaming, aims to differentiate itself in a competitive market by focusing on viewer-centric solutions and innovation in entertainment.
Sud’s journey underscores the value of disruptive thinking and steadfast commitment to business success, traits she continues to champion in her leadership role at Tubi.
